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Wrangler - For The Ride of Life
Role
Art Director
Services
Art Direction
Digital Content
Integrated Campaign
Production
Agency
Yard NYC
Talent
Director: Austin Peters
DP: Matt Ballard
Photographer: Magdalena Wosinska
Stylist: Heidi Bivens
Wrangler, an iconic American brand, aimed to expand its reach beyond Europe to Asia, uniting its diverse audience. The challenge was to create a global campaign that embodied the courage we all need to thrive.
For The Ride of Life celebrated this spirit, showcasing people of all ages, from San Antonio to Shanghai, wearing the full Wrangler collection. The campaign reconnected Wrangler with its heritage and the essence of its brand.
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