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7 For All Mankind - Remember Your First
Role
Art Director
Services
Art Direction
Content Strategy
Integrated Campaign
Production
Visual Strategy
Agency
Yard NYC
Talent
Photographer: CAMPBELL
Styling: Andrew Mukamal
Hair: Tomojidai
Makeup: Emi Kaneko
To mark their 20th anniversary, 7 For All Mankind set out to reaffirm their status as the original luxury denim brand. Inspired by the truth that you never forget your "first," the campaign tapped into early 2000s nostalgia, blending timeless studio aesthetics with stories from loyal fans. It called on everyone to remember their first pair of 7 For All Mankind jeans—because firsts are forever.
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