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Keds - Classic for Generations
Creative Director
Art Director
Service
Art Direction
Content Strategy
Integrated Campaign
Production
Agency
Spring Studios
Talent
Director/Photographer: Cass Bird
Stylist: Katelyn Grey
Hair Stylist: Recine
Makeup Artist: Romy Soleimani
To celebrate Keds' reintroduction to a younger, trendier millennial audience, we connected the brand's classic appeal with its new target. Iconic ’90s model Christy Turlington and her daughter Grace Burns came together to showcase how Keds effortlessly bridges generations, highlighting its timeless versatility.
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