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Madewell - “What Are You Made Of?”
Role
Art Director
Services
Art Direction
Integrated Campaign
Production
Agency
Yard NYC
Talent
Director: Matvey Fiks
Photographer: Coleina Rentmeester
BTS Photographer: Tyler Ash
For Spring 2022, we reimagined Madewell's What Are You Made Of? campaign, introducing a fresh perspective to attract a new generation of consumers and solidify Madewell as a denim destination.
This season spotlighted food luminaries like Padma Lakshmi, Antoni Porowski, and Sohla El-Waylly, showcasing their unique stories and personal perspectives. The campaign invited consumers to see Madewell as a platform for celebrating individuality and self-expression.
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