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USTA - Let’s Tennis
Role
Art Director
Services
Campaign Strategy
Integrated Campaign
OOH
Production
Agency
Yard NYC
Talent
Director: Yoni Lappin
Editor: Sophie Solomon
With tennis participation surging in 2020, barriers to entry still persisted. Our first campaign for the USTA, Let’s Tennis, shattered the perception of the sport as elitist, showcasing its accessibility to anyone, anywhere, and celebrating grassroots coaches and court owners who make it inclusive.
Partnering with streetwear brand Paterson, Let’s Tennis infused the game and the USTA with fresh energy, helping it compete with the NBA, NFL, and soccer for Americans' attention.
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